Microsoft Finds Middle East Spending Over $20 Million on ERP Software

There appears to be a growth explosion in the Middle East in terms of enterprise resource planning (ERP) investments. According to Karim Talhouk, Sales and Channel Manager Microsoft Middle East, ERP software is a rapidly expanding market in the Middle East, with more than $20 million spent annually in the region.

Talhouk noted that nearly 85 percent of Microsoft customers have enjoyed a positive return on their investment in less than two years, helping to drive the solid demand for ERP investments in this part of the world.

Microsoft is claiming a significant part of the ERP market in the Middle East as the company has been able to effectively demonstrate the difference its solutions can make to the balance sheet. Microsoft Dynamics ERP software is also fully integrated with other Microsoft products, giving the platform a strong value proposition in competitive situations.

Companies in the Middle East are also recognizing the value in streamlining the work process. ERP solutions from Microsoft enable a company to increase productivity of the workforce as it provides key workers with the information they need to make business-critical decisions on the fly.

Without proper ERP deployments, companies can often experience bottlenecks in processes, issues with conflict resolution, wasted time and resource when information has to be keyed multiple times and in multiple applications, and a lack of proper reporting on current status and projected results.

ERP integrations enable a company to streamline the information management process to protect profitable deals, support lucrative contracts and continue to drive optimal performance. Effective ERP integrations enable a company to derive the most value from its people – a value that is apparent in the bottom line.

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